Master of Science
Multimedia Technologies
Founding Dean, Chief Academic Officer
Kevin Popović is Founding Dean and Chief Academic Officer of SimFi University. He is an educator, researcher and author whose work spans more than thirty years in strategy, design, communications and organizational innovation. At SimFi he directs the academic program: how courses are structured, how learning is assessed, and the standards every course must meet.

As Founding Dean and Chief Academic Officer, he established the University's academic program and leads its academic direction. He designed the University's course model, the common structure every course follows. In that model, a learner is given direct instruction, applies it in guided practice, reflects on that practice, and is then formally evaluated.
Direct instruction
Guided practice
Reflection
Formal evaluation
His responsibilities include instructional design, assessment and the academic standards each course must meet before release. He aligns the curriculum with the competencies measured by the Trader Score, so that what a learner studies prepares them for the behaviors they later demonstrate in simulation.
Multimedia Technologies
Communications
Organizational Innovation and Leadership
National University
His doctoral research examines participatory innovation: how human insight and artificial intelligence can be combined to identify problems within organizations. The current study evaluates a participatory human-insight and AI innovation process inside a working organization.
SimFi University
UC San Diego Extended Studies
San Diego State University
UC San Diego Design Lab
Duquesne University · 1999–2004
The Idea Guy®
Ideahaus®, a creative communications agency · 1990
At San Diego State, he founded the ZIP Idea Lab, which brought design thinking, creativity and applied problem-solving into university courses and into work with outside organizations. At the UC San Diego Design Lab, he developed the Junior Designer Program, which connected classroom learning with applied design work.
He has taught in higher education since 1999. His subjects include multimedia technology, design thinking, creativity, innovation, problem definition, and the combined use of human insight and artificial intelligence.
His learners have included university and continuing-education students, faculty, researchers, entrepreneurs and organizational leaders. Through his classes and programs he has taught learners from India, Mexico, Sweden, Ukraine, Serbia, Japan and other countries.
A framework for combining human insight and artificial intelligence to develop ideas and solve problems.
A study of how organizations use social media to build engagement with their audiences.
Interviews with twenty communications leaders on the practice of their profession.
An iterative method that pairs human insight with AI to define problems and develop solutions, with human judgment kept central.
A staged process for moving a team from an unclear challenge to an actionable solution.
An instrument for assessing an individual's confidence in their own creative ability.
San Diego Business Journal
A column applying his research on innovation to workplace practice.
TEDxSDSU
A talk on creativity as a practical skill that anyone can develop.
San Diego State University
His teaching is built around meaningful problems. Learners examine their assumptions, develop a response, and improve it through application and reflection. He pairs guided instruction with hands-on exercises and discussion, so that each new concept is used soon after it is taught.
At SimFi University, this approach shapes how courses relate to the simulation. A learner should understand the purpose of each exercise, interpret the feedback it produces, recognize patterns in their own behavior, and build capabilities they can demonstrate through practice.
Institutions and organizations are named on this page to identify the faculty member's education and professional history. Their mention does not imply endorsement of SimFi University by those institutions, nor any accreditation of SimFi University.